Tools & Technologies Used
| Tool/Tech | Purpose |
|---|---|
| WordPress | CMS platform |
| PHP | Backend programming language |
| JavaScript (ES6+) | Interactive frontend components |
| HTML5 & CSS3 (SASS) | Structure and styling |
| ACF Pro (Advanced Custom Fields) | Custom page builder, flexible content management |
| Gutenberg | Block-based editing experience |
| Git + GitHub / Bitbucket | Version control |
| Composer | PHP package management |
| NPM/Yarn | Frontend dependencies |
| Webpack | Asset bundling and optimization |
| Babel | JS transpiling |
| Browsersync | Live-reloading during development |
Design & UX/UI Tools
| Tool/Tech | Purpose |
|---|---|
| Figma / Adobe XD | Wireframes, mockups, prototypes |
| Adobe Illustrator / Photoshop | Asset design and optimization |
| Zeplin / Avocode | Developer handoff (if used) |
| Google Fonts | Typography |
| FontAwesome / Custom SVGs | Icons and visual assets |
Project Brief Description
1. Business Objectives
- Establish a modern, responsive corporate website reflecting Bazaarvoice’s brand identity.
- Showcase services, case studies, products, and industry expertise.
- Capture leads via contact forms and demo requests.
- Provide resources like blogs, whitepapers, and webinars.
- Support SEO and marketing integrations for demand generation.
2. Functional Requirements
✅ Core Pages & Templates
- Home Page – Highlights value proposition, brand logos, CTAs, and insights.
- Solutions Pages – Showcase product/service offerings.
- Industries Pages – Target specific industry verticals.
- Customer Stories – Case study layout with filter/sort options.
- Resources Library – Downloadable whitepapers, guides, blogs.
- Contact & Demo Request Forms – With HubSpot/Marketo integration.
- About Us – Company background, careers, leadership.
- Blog – News, tips, and thought leadership.
- Events/Webinars – Listings and registration capabilities.
🧩 Custom Post Types
- Customer Stories
- Resources
- Events
- Testimonials
📦 Plugins Used
- Advanced Custom Fields (ACF Pro) – Custom content structures.
- WP Rocket – Speed and caching.
- Yoast SEO – On-page SEO optimization.
- Gravity Forms – Lead capture and contact forms.
- Polylang or WPML – Multilingual support (if applicable).
- Custom Plugin – For API integrations and advanced filtering (if used).
3. Design Requirements
🎨 UI/UX Design
- Fully responsive (mobile-first approach).
- Clean, corporate B2B style, using Bazaarvoice brand guidelines.
- Interactive elements (animations, sliders, cards).
- High-performance design for fast load times.
- Accessibility (WCAG 2.1 AA Compliance).
📐 Style Guide
- Typography, color palette, iconography based on Bazaarvoice brand book.
- Modular design system using block-based layout (Gutenberg or custom blocks).
- Image and video usage for storytelling and engagement.
4. Technical Requirements
🧱 Development Stack
- CMS: WordPress (latest version)
- Hosting: WP Engine / Kinsta / Custom VPS
- Theme: Custom-built WordPress theme (not a commercial one)
- Builder: Gutenberg blocks with ACF Block support or custom block system
- Speed Optimization: Lazy loading, asset minification, CDN integration
- SEO: Schema markup, meta tags, open graph, XML sitemap
🛡️ Security
- SSL certificate and HTTPS enforced
- Login protection (limit login attempts, reCAPTCHA)
- Regular backups and version control (Git)
- Role-based access control for editors/admins
5. Marketing & Analytics Integration
- Google Analytics & Tag Manager
- CRM integration (HubSpot, Salesforce, etc.)
- Marketing Automation (Marketo, Pardot, etc.)
- Social Media Integration
- Conversion tracking pixels (LinkedIn, Meta, Google Ads)
6. Performance Goals
- PageSpeed Insights score: 90+ on desktop, 85+ on mobile
- Load time: Under 2 seconds
- Core Web Vitals compliant
7. Content Strategy
- SEO-optimized, engaging content with clear CTAs.
- Localized versions for international markets.
- Easy-to-manage backend for content editors.
- Structured tagging and categorization for filtering.
8. Maintenance & Support
- Ongoing WordPress core and plugin updates
- Monthly performance and SEO audits
- Security monitoring
- Content upload support and training for internal team